We are a Somerset business making a range of innovative acoustic products from British wool and other natural materials. 
The Woolly Shepherd Ltd has the fundamental ethos of fair trade, sustainability and contributing to quality of life for ourselves and our customers. We are:

Tim Simmons – Managing Director

As well as steering the ship, Tim focuses on the following areas:

Product design – Tim plays a lead role in product design at the Woolly shepherd and is responsible for the concept and design of their innovative Natural Acoustics range, including the acoustic cloud first featured on the BBC’s Countryfile programme.

Business development – establishing and maintaining valuable relationships with suppliers and resellers is a key part of Tim’s role in ensuring future growth.

Research and development – As the driving force behind the Woolly Shepherd’s Natural Acoustics brand, Tim is constantly looking for ways to improve the performance of the existing acoustics range and for opportunities for new product development.

Marty Simmons – Director

Marty is the administrative backbone of the company, focusing mainly on finance and accounting, as well as making sure our installations go smoothly. But perhaps more importantly, Marty has excellent communication skills and has rapidly become a very natural choice for our customer relations expert.

In addition to her natural communication skills, Marty is a stickler for detail and organisation and oversees all of our installations and deliveries.

Sallie Chadwick – Acoustic Technician and Cloudmaker

Sallie came to us originally as a cloudmaker but we very quickly realised that she is someone who relishes a  new challenge and likes to be involved in all areas of the business. Having recently completed her Certificate of Competence in Building Acoustic Measurement, Sallie is now undertaking acoustic surveys for us and writing up reports.


Varittah Weerawong – The Cloudmaker General

Varittah is the perfectionist, who makes sure that your clouds and wall boards reach you in pristine condition. She also keeps the rest of us in line, often puts us to shame with her admirable stamina and work ethic and brings by far the most delicious food for lunch each day. Her boss is Bruno the beautiful golden retriever.

Varittah came to the UK from Thailand a decade ago and previously worked in hotel and catering management.

Leah Kramer – Cloudmaker

A cloudmaker since December 2017, Leah enjoys problem solving and rises to the challenges of creating and finishing bespoke orders. She has developed an eye for detail through working on various craft and sewing projects for her home.


Nicola Mangnall – Cloudmaker

Nicola had her own successful hairdressing business before she decided on a career change and took up the challenge of learning to be a cloudmaker. She finds the variety of work and making new products, not only clouds, means there is always something new and exciting to create.

Sadly Nicola has been off sick for a few weeks so her photo is also awaiting and update.

Beata Bors – Cloudmaker

Beata joined us as a highly recommended, accomplished seamstress and under Varittah’s skilled tuition has rapidly become a top notch felter, cloudmaker and a valued member of the team. Away from the Woolly Shepherd she is kept very busy raising her two lively young sons and Coco the Jack Russell cross Dachshund.

David Leyland – Multimedia and Acoustic Technician

The most recent team member David is in charge of all aspects of media for Woolly Shepherd from photography, video and marketing design work.

As well as being the media specialist for the business, David is also one of our Acoustic Technicians carrying out sound tests and acoustic assessments.



Jonathan Hebeler – Lead Installer

Jonathan is the husband of one of our shareholders and former Director, Sally Hebeler. He is a time served carpenter who loves a challenge. This is somewhat fortunate as we are constantly striving to improve our installation methods and regularly introducing new products for him to install. When not at work, Jonathan is a keen Hot Rod enthusiast.