British wool is a sustainable, natural product involving minimal processing. It is grown naturally on the backs of sheep, most of which live outside and eat grass, keeping the countryside well cropped in a way that minimises the use of carbon fuels.

Although most sheep in the UK are now farmed for meat, they have to be shorn for their own comfort, because most of the breeds were originally developed for wool.

Our products are made from only UK wool, much of it collected and paid for in Somerset and Devon. The wool is cleaned in Bradford and felted in Yorkshire and in Somerset. This feeds back into our rural economy, providing fair trade for farmers and fair pay for local people.

Manufacturing in the UK is important because it keeps alive skills that are historically important to these islands. It also means fewer road miles and we can guarantee that our processors are operating in a well-regulated environment that is cleaner than many.